10 Photographer Mistakes That Could Be Costing You Big
Are you making these mistakes with your photography?
1. Multiple Personalities
Are you a portrait or a wedding photographer, but your portfolio has portraits, headshots, commercial, architecture, pet photography and more? Here is why that is a bad idea.
It's frustrating for the site visitor who likely came to your site because they are in the market for one type of photographer. Not only does this turn off and turn away site visitors but it also devalues your brand. It also makes it more difficult for your customer to establish rapport and a connection with you and your content.
Remember this specialist command a higher price. When you have all sorts of photography in your portfolio it makes you appear to the visitor as a non-specialist. If you're still trying to figure out which type of photography you want to pursue then set up completely separate websites for each of your portfolios. Don't mix them together, and don't get lazy and just separate them by gallery titles.
2. Auto Only
So you're passionate about photography, now it's time to learn about those manual settings. With so many variables that come into play, it is a must to understand the proper manual settings for a shot.
3. Using Amateur Tools Expecting Pro Results
If you shoot a lot of weddings you'll love making short work of all that editing using batch processing in Lightroom. If you want more creativity and power to edit and process your photos then Adobe Photoshop is the industry standard.
4. Relying Soley On Actions & Presets
5. Gallery Confusion
6. Non-Existent Marketing
If you're going to compete amongst the pros and freelancers, then you're going to need an advantage. As they say on the Shark Tank, you don't have a business till you have sales, you can't have sales without customers, and you can't get customers without marketing. Find a medium for marketing and learn, optimize and master it.
7. Shiny Object Syndrome Marketing
Another mistake photographers make is trying every new whim and marketing method available, but changing it every week or few weeks. Marketing is a process and a system. It requires research, tracking, and adjustments based on data.
You should pick one to three methods of marketing and stick with them for a month or three ideally. Then measure your results. Focusing on a few methods allows you to adjust and optimize those efforts so you're continually improving.
8. Fumbling Natural Light
9. Chasing Customers vs. Attracting Them
You can spend all day every day chasing people down with your business card, working on your website, your ads etc but... if the phone isn't ringing and your inbox and calendar is empty then it's time to take a look in the mirror.
Even if you are horrible at marketing, you can still build a successful business by word of mouth referrals. The right marketing strategy will only amplify your success. But if customers are in short supply, then you need to take an honest look at your work and make sure it is on par with your pricing and with your local market.
10. Avoiding The Phone
So the email or voicemail arrives and what do you do? The easy path is to simply reply by email. But if you want to build a relationship with your client and increase your earnings, you gotta pick up the phone.
Speaking directly to your client allows you to add a personal touch and personality to your business and first impression. Use this opportunity to better understand your client's needs and any reservations they might have about booking with you.
Communicating over the phone allows you to hear all the subtle things that an email won't give you. Speaking with your client also allows you to be crystal clear on your expectations for how the session will be structured.
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